Our Mission

Limitless Apparel Co. was established in 2021 under the name, Golden Empire, founded by Amber Hupchick. Amber has always dreamt of starting her own clothing brand since she was 12 years old and creating a brand that people can trust. She had a vision, but didn't know quite how to get started. She thought she needed to have everything figured out and be perfect from the start. She soon realized that she didn't need to know everything and that she just needed to get started. So, come 2021 she did just that.

Come 2022, she continued to run the business on her own, but something didn't feel right. She wanted a more fitting name and logo to fit her vision. She could picture her vision and what she wanted her brand to represent, but she knew she could do better. So in late 2022, she rebranded the company to what it is today, Limitless Apparel Co.

Individuality - Choose your own path

Adventure - Exciting and risk-taking experiences

Passion - Commitment to pursuing your dreams